Sky/WI knitted billboard -

For the info in the original website:

The Women's Institute and Sky Join Forces


  A Stitch Above the Rest?
Sky and Women’s Institute unveilled the world’s first knitted billboard to launch search for the nation’s W-Icon.
Sky and the Women’s Institute have joined forces to find the ultimate WI member, the nation’s W-Icon! To launch the search a dedicated team of WI knitters created the world’s first giant knitted billboard! The billboard was unveiled at the NFWI (National Federation of Women’s Institutes) AGM in Liverpool on Wednesday 4 June 2008. 

  The ‘knitvertising’ has been made from 80 kilometres (enough to stretch from London to Brighton) of wool and took over 250 hours to create.

 Aneeta Patel, a member of Islington WI and knitting project leader commented: “The ‘knitvertising’ is a real achievement – measuring 6 x 3 metres it’s certainly the biggest thing I’ve ever been involved in creating. I hope WI members from across the country will hear about today’s launch and get their application forms in! ”

One WI member will be chosen from over 200,000 women to become the face of the WI on Sky Learning – where she will use the skills the WI are famous for, by hosting a range of inspiring and useful ‘How To’ guides to modern life.  The guides will be hosted online and broadcast on Sky TV.

The ultimate W-Icon will be chosen by a panel of celebrity judges, the NFWI Board, a Sky representative, with the public also having a chance to vote for their favourite WI member. The winning W-Icon will go on to present a series of ‘How To Guides’ aimed at inspiring everyone to brush up on their knowledge of a range of subjects from getting to grips with social networking, greener gardening and perhaps most surprisingly - sexual health for older women!  The clips will be hosted on Sky Learning, a Sky website dedicated to bringing learning to life.

Fay Mansell, NFWI Chair continued, “The search for the W-Icon is an exciting project for us and we hope that the partnership with Sky will inspire and empower people to explore the learning opportunities available to them and get inspiration from the knowledge base of WI members across the country.”  

Sky Learning representative, Lucy Milton says:
“By combining Sky Learning, with the WI’s heritage in keeping life-long skills alive in households all over the country, we hope that both the search for the W-Icon and the ‘How To’ guides will be genuinely useful and inspirational.”

If you think you are or know someone who could be the ultimate W-Icon, then visit for an application form.